HILTON HEAD ISLAND, S.C. – Feb. 22, 2012 – (Marine NewsWire) Jester Communications (Jestercom), a pioneering company in the development of mobile marketing solutions for the maritime industry, won the 2012 National Marine Manufacturers Association (NMMA) Innovation Award in the Applications and Mobile Software category for its Toucan Dealer Application (App) developed for Beneteau.
NMMA presented Jestercom the award during the State of the Recreational Boating Industry Breakfast, held at the Miami Beach Convention Center during the 71st annual Progressive Insurance Miami International Boat Show & Strictly Sail.
The annual Innovation Awards, organized by NMMA and judged by Boating Writers International (BWI), recognize products that best meet the following criteria: innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; cost-effectiveness; and availability to the consumer within 60 days of award receipt.
An interactive selling tool, the Toucan Dealer App from Jestercom includes a suite of sales tools and information, incorporating brochures, spec sheets, sea trial reports, videos, virtual tours, dealer information, equipment lists, upgrade options, press releases and articles, competitive analyses, links to learning resources and a virtual boat configuring tool that allows dealers to create a personalized boat and a quote right on the dock.
“We are honored to receive the NMMA Innovation Award. It underscores that what we’re doing here is groundbreaking in the industry,” said Jared Jester, founder and president of Jestercom. “The Toucan App serves as a virtual extension of the dealer’s sales team by turning popular mobile devices into selling tools, and helps create a connection to set the groundwork for a mutually beneficial, long-term relationship with a customer.”
Jester Communications (Jestercom) is a collective of graphic designers, marketing experts, copywriters, programmers and information architects based on Hilton Head Island, S.C. Jestercom has been working within the marine industry for more than five years and has developed websites and multimedia solutions for companies such as Beneteau, Chaparral, Mariah, Monterey, Robalo and Sea Fox. Jestercom has also developed state-of-the-art virtual tours and immersive environments for dozens of boats. For more information, please visit www.jestercom.com.