The accompanying info does not include the pages of promotion featured in Powerboat & RIB Magazine, the associated promotions run on the PBR magazine website, the Suzuki promos and similar promotions undertaken by Gunwharf Quays to its 40,000 database plus the on-line promotions carried out by the exhibitors themselves. Overall, the result was regular, sustained and positive coverage across a wide range of publications throughout the campaign.
Distribution of the releases resulted in 73 pieces of coverage over the five month campaign with a total EEV (Estimated Editorial Value) of £359,220 and growing.
Examples of online, print and broadcast media (excluding Powerboat & RIB Magazine,) where coverage was achieved included:
•All at Sea
•Motorboats & Yachting
•The Portsmouth News
•BBC Radio Solent H20 Show
•Wave 105 FM
•The Southern Daily Echo